Antelope Valley
Canyon Tours

Antelope Valley
Canyon Tours

Redesign of the current website. Beyond just a design updated, the existing site for Antelope Valley Canyon Tours offers no way for users to easily compare and contrast the many hikes the company offers. Information was also presented without a design hierarchy, making the information hard to parse, causing confusion and frustration on the part of potential customers. I sought to address these issues as well as employ a new direction inspired by the canyon itself.
Art Direction | Website Design
view the prototype

Style Guide

Branding

While I inherited the logo, I led the creative direction of the palette, image styling, UI elements and typography.

Design

The Website

Booking Flow

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